Editorial programs built from scratch.

BarMD

I lead social and content programming for BarMD, a bar-exam education company, managing output across TikTok, LinkedIn, YouTube and other channels in support of instructional content and member growth.

The work spans short-form video, webinar promotion and educational series designed to meet students at different stages of the study cycle. I also track performance and engagement patterns to refine posting strategy and shape distribution.

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Graphite

I worked with Graphite, a creative agency for financial services, as a content strategist supporting clients across fintech, AI and enterprise technology.

• SEO-optimized content for Moss on corporate cards, accounting automation and enterprise finance.
• Editorial contributions for Engine and Pylon, blending technical subject matter with accessible storytelling.
• SEO-led editorial content for Better, including mortgage explainers and home-buying guides.
• Support for AI and technology accounts, including ChatGPT.

Basic Capital

I launched the editorial initiative for Basic Capital, a fintech startup tackling the retirement crisis. The content program foregrounded retirement access, wage-earning Americans and how traditional savings vehicles underserve many workers.

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Alliance for Downtown New York

During four years as Digital Strategist and Editorial Director, I transformed a communications operation reliant on outdoor media and press releases into a community-news program with a daily blog, weekly newsletter and active social channels.

• “Patio Fever” spring content blitz
• Essential-worker profiles during Covid
• Real-time PSAs and breaking hyperlocal news
• Movie-location and Barbenheimer service guides

Death and Taxes Magazine

As editor in chief, I led the transformation of a part-time blog with print roots into a round-the-clock progressive-news outlet reaching nearly five million monthly unique visitors at its peak.

The newsroom produced 15 to 20 daily items, from briefs and commentary to original reporting and major scoops.